Child Soldier. Sharing Michel’s story.


Last spring I met Michel Chikwanine to discuss the fall publicity plan for his graphic novel CHILD SOLDIER: When Boys and Girls Are Used in War (CitizenKid/Kids Can Press). A smart, gregarious, friendly man, you’d never know from his joyful, positive attitude the kinds of horrors he witnessed as a kid growing up in the middle of a decades-long civil war in the DRC. He is dedicated to sharing his story about being abducted and forced into combat by a rebel militia group at the age of five. It’s a hard story to tell, but he knows it can help raise awareness of the issue and end the use of children in armed combat.

After our first meeting, I went to work ensuring that we got him as much media play as possible. I feel confident that we did as much as we could over the two months we had with Michel (he’s currently a very busy student at U of T). See links below.


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Michel joined Shad in studio at the start of his CHILD SOLDIER book tour (Fabiola Carletti/CBC)


Part of the strategy for this book was a book tour, and Michel gamely agreed to tour over 4 weeks to NY, Calgary, Vancouver and Ottawa for writers’ festivals and media. His New York schedule included an invitation from the Permanent Mission of Canada to the United Nations to speak to the Friends of Children and Armed Conflict. With help from the amazing Alison Grand and her team at Grand Communications, Michel had stops at NPR, FoxNews and NY1 as well. It was a very busy two days.


Michaela and Michel outside the UN gates prior to his address to Friends of Children and Armed Conflict

One of the highlights from his tour were the back-to-back presentations he did in Toronto at the Toronto Public Library. The morning session was for students, with the Atrium of the Reference Library packed with kids from four area schools. Our host was YTV’s Carlos Bustamante and the illustrator Claudia Dávila joined Michel for the Q & A. CityTV covered the morning event in its evening news that night.

Part II saw the Atrium filled with an older, but no less enthusiastic crowd for an evening event that included co-author Jessica Dee Humphreys and special guest Lt. Gen (ret) Roméo Dallaire, who gave a heartfelt introduction to Michel — an exceptional honour and stamp of approval for the book as well. There is much more to come for Michel, and I was so fortunate to be a part of the book’s launch, just a small piece of Michel’s ongoing story.



February 3, 2016 at 4:20 pm Leave a comment

been a long time …

It’s been over a year since I’ve updated the blog with news of some of the projects I’ve been working on. I want to highlight at least three from the past little while: 1. Noble Hop Home Brewing opening in Toronto 2. Child Soldier graphic novel book launch (part of my full-time gig) and 3. The Old Laurel pub opening …

Let’s start with beer!

Noble Hop

In the fall of 2014 my friend Dave, a very astute business professional, opened a home brewing supply store on a burgeoning stretch of Dundas St. W. The only downtown supply shop for home brewers? There’s your pitch. If a city can have a national pastime, then “craft beer” and everything associated with it, is currently Toronto’s.

I managed to snag  Toronto Star, BlogTO and Metro features on Dave and the shop around its opening and get some follow-up with Toronto Life a few months later. Dave was thrilled, the store was a huge hit and downtown home brewers were ecstatic. Cheers!

Here are some shots of the Metro coverage, including the front page with Dave:


February 2, 2016 at 8:58 am Leave a comment

Magenta Foundation celebrates Ten Years with Flash Forward Tenth


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Last week The National Post dedicated a full-page to the Tenth Anniversary of the Magenta Foundation, and featured images from the Anniversary edition of Flash Forward (Flash Forward Tenth), available at It’s a gorgeous 4-book compendium handsomely packaged in a linen slipcase. Perfect gift this season!

I’ve had the privilege of working with MaryAnn Camilleri and her team for the past decade both in tidying up copy and spreading the word. Will post more coverage from The Globe and Mail and CV Magazine shortly.

November 17, 2014 at 5:33 pm Leave a comment

Kids Can debuts Scaredy Squirrel enhanced e-book and iPhone game

Kids Can debuts Scaredy Squirrel enhanced e-book and iPhone game | Quill & Quire.


This may well be one of my last posts as a freelance publicist. I start a job on January 3 with the above-mentioned Kids Can Press, a children’s book publisher in the Corus Entertainment family. In the meantime they asked me to work on a PR gig for the launch of the very cool interactive e-book editions of their massively successful series Scaredy Squirrel before starting there full time and, naturellement I said yes! My press release (well, a collaborative effort, in fact) was posted on Open Book and the Canadian Children’s Book Centre and the industry trade magazine interviewed both the president of Kids Can Press, Lisa Lyons, and the VP of Brands, New Media and New Channel Revenue, Lisa Charters.

Hoping to see the e-book and game app (Scaredy SOS on iTunes) included in a Globe and Mail round-up on the best in children’s books in digital formats, too.

Published by Kids Can Press; e-book developed by Open Road Integrated Media


PS: After seven years away from full time work in an office,  I feel a bit like Scaredy Squirrel myself. 

December 12, 2011 at 7:51 pm Leave a comment

What Doesn’t Kill Us

What Doesn’t Kill Us, according to psychologist and author Stephen Joseph, definitely makes us stronger. He was a guest on CBC Radio’s “The Current” on Monday, November 14 to discuss how traumatic experiences become positive “game changers” in our lives.  Part of The Current’s ongoing “Game Changers’ series. Listen here:

Stephen Joseph on The Current


Published by Basic Books

November 15, 2011 at 10:00 am Leave a comment


Linda McQuaig was on CBC Radio’s THE SUNDAY EDITION yesterday (Sunday, Oct 16) talking about Occupy Wall Street while it spread to Canada in Vancouver and Toronto.  You can listen in here: THE SUNDAY EDITION  (scroll to min 7:00)

And… catch Linda on THE AGENDA on TVO this Thursday, November 17. She is on a panel discussing the psychological effects of the current recession on the middle class.

Published by Penguin Canada

October 17, 2011 at 10:16 am Leave a comment


Toronto Star columnist and THE TROUBLE WITH BILLIONAIRES co-author Linda McQuaig was a guest on CBC TV’s “Lang & O’Leary Exchange” recently (September 22). As always, a heated debate ensued between Linda and Kevin…

The interview was booked to coincide with Obama’s proposed changes to corporate taxes, citing Warren Buffett’s claim that his secretary pays a higher rate of tax on her income than he does on his. The paperback landed in stores that week, too.

View it here {scroll to 47:15}: Linda McQuaig on Lang & O’Leary Exchange

Published by Penguin Canada

October 3, 2011 at 4:03 pm Leave a comment

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